Major corporate changes occur quickly. The challenge of aligning
these changes is placed on the marketing organization. Companies
in a state of transition attempt to refocus their domestic
market and prepare for future domestic and global markets.
As competition increases worldwide, corporations are becoming
more sophisticated in meeting operational needs for timely
product development and marketing. The MBA in Marketing prepares
students for the challenges of the future.
COURSE
ID |
COURSE
NAME |
CREDITS |
|
Prerequisites
- 9 Credits |
ACC 301 |
Financial Accounting |
3 |
ACC 302 |
Managerial Accounting |
3 |
CRT 201 |
Critical Thinking |
3 |
COM 210 |
Written Communication |
3 |
MGT 340 |
Organization Theory & Behavior |
3 |
FIN 317 |
Financial Management* |
3 |
MKT 308 |
Marketing Management |
3 |
RES 311 |
Quantitative Methods for
Decision Making |
3 |
|
Bridge
- 21 credits |
ECO 301 |
Economic Theory |
3 |
MGT 352 |
Political, Legal & Ethical Issues
in Business |
3 |
MGT 370 |
Operations Management |
3 |
IT 300 |
Management Information System |
3 |
INB 300 |
International Business |
3 |
|
Core
- 19 credits |
RES 600 |
Graduate Research Methods |
3 |
MGT 625 |
Strategic Management* |
3 |
MKT 646 |
Strategic Concepts in
Marketing |
3 |
INB 601 |
International Business
Environment |
3 |
IT 620 |
Information Resource Management |
3 |
FIN 645 |
Corporate Financial Management* |
3 |
RES 601 |
Applied Thesis Fundamentals* |
1 |
|
MAJOR-MKT
21 Credits |
MKT 610 |
International Marketing |
3 |
MKT 636 |
Supply Chain Management |
3 |
MKT 642 |
Buyer Behavior & Sales
Promotion |
3 |
MGT 642 |
Legal & Ethical Issues
In Business |
3 |
MKT 654 |
Marketing Research and
Intelligence |
3 |
MKT 660 |
E-Commerce Marketing |
3 |
RES 785 |
Applied Thesis Seminar* |
3 |
